NBA names Kelly Cooke Head of Content Distribution and Direct-to-Consumer Partnerships for Asia-Pacific

HONG KONG AND SINGAPORE – The National Basketball Association (NBA) today named Kelly Cooke Head of Content Distribution and Direct-to-Consumer Partnerships for Asia-Pacific.  Cooke, an accomplished media executive with more than 25 years of experience in streaming and traditional digital media across entertainment and sports, will be based in the league’s Singapore office and report to NBA Asia Managing Director Ramez Sheikh.

In her new role, Cooke will oversee the league’s linear and digital distribution and programming development efforts across Asia-Pacific, with a focus on growing its direct-to-consumer offerings through NBA League Pass, the league’s premium live game subscription service available on the NBA App.

Cooke joins the NBA after previously serving as Head of Distribution & Brand Partnerships for Moonbug Entertainment, where she led its channel distribution and content syndication.  Prior to Moonbug Entertainment, Cooke held various media roles across Asia, including at The Walt Disney Company’s Media Distribution division in Hong Kong and at ESPN’s offices in Hong Kong and Singapore.

“We are thrilled to welcome Kelly to the NBA Asia team,” said Sheikh.  “Kelly brings an unbelievable skill set, an outstanding track record across live sports and entertainment, and a deep familiarity with the region, making her an ideal fit for this key role.  She will have an immediate impact on our business and leadership team by helping us navigate a rapidly evolving media landscape and contributing to our ambitious business growth and fan engagement plans across Asia-Pacific.”

“I am excited to join the NBA and contribute to its fantastic and growing team in Asia,” said Cooke.  “The NBA is one of the most popular sports leagues and entertainment properties in the world, and I can’t wait to help drive its next phase of growth.”

Cooke received her bachelor’s degree from Georgetown University.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.