NBA and Müller announce partnership around Global Games London 2016

LONDON – The National Basketball Association (NBA) and Müller, the UK’s leading yogurt producer, announced today a partnership featuring Müller Rice, Müller’s premium rice pudding brand, around NBA Global Games London 2016, the NBA’s sixth regular-season game in London, featuring the Orlando Magic against the Toronto Raptors at The O2 in London Jan. 14.

As an Associate Partner of NBA Global Games London 2016, Müller Rice will provide consumers with the opportunity to win tickets through a range of social media promotions and will also be participating in a variety of in-arena and concourse activities.

Tasty B, the rapping grizzly bear made famous by the Müller Rice advertisements, will also be part of the activations and will be featured at the arena interacting with fans.

“We are thrilled to announce this partnership with Müller Rice for our sixth regular-season NBA game in London,” said NBA EMEA Vice President, Global Marketing Partnerships & Emerging Markets Marc Armstrong.  “We look forward to working with Müller Rice to provide exciting opportunities for fans to engage with the NBA.”

“We are delighted to announce this partnership with the NBA, as it communicates perfectly our ambition, dedication and drive to succeed – something athletes in the NBA know all about,” said Müller Rice Brand Manager Aleks Vladimirov.  “The Müller Rice brand has been steadily growing at six percent year over year, and sales have topped 100 million pots over the last 12 months.  Tasty B can’t wait to support the game in London in January!”

For more information, fans can visit and on Twitter @NBAUK.  Fans can download the NBA App for news, updates, scores, stats, schedules, videos and more.  NBA Global Games London 2016 will air live on BT Sport, the exclusive home of the NBA in the UK.