NBA becomes first organization to surpass one billion loops on Vine

NEW YORK – The National Basketball Association (NBA) is the first organization to surpass one billion loops on Vine.  The milestone comes just months after the NBA became the first sports league to reach one million Vine followers in April.

Since joining the platform in 2013 with a vine of Chris Bosh practicing three-pointers during the NBA Finals, the NBA has built Vine’s largest following among all sports leagues, teams and players – more than 1.45 million – by engaging fans with game highlights and behind-the-scenes access, as well as unique content from players and Vine artists.  At NBA All-Star 2015, Zack LaVine’s Slam Dunk performance propelled the league past 33 million loops of the weekend’s events.

Top 10 Most-Looped NBA Vines

During the 2014-15 season, and the NBA app amassed 4.2 billion video views from fans around the world, a new league record for most video views in a season.

To celebrate this week’s milestone, the NBA will be resharing some of its most-looped vines and posting custom content with special archived highlights of NBA legends.

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than 945 million likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.