NBA renews partnerships with Sears and Under Armour
NEW YORK – The National Basketball Association (NBA) today renewed its partnerships with Sears and Under Armour, Inc. Sears will return as the title sponsor of Shooting Stars, a specialty shooting competition at NBA All-Star, and Under Armour will continue to work with the NBA to grow its line of basketball footwear.
As part of the partnership, Under Armour’s endorsers – which include Stephen Curry of the Golden State Warriors, Brandon Jennings of the Detroit Pistons, Raymond Felton of the New York Knicks, Kemba Walker of the Charlotte Bobcats, Will Barton of the Portland Trail Blazers, Kent Bazemore of the Golden State Warriors, and Greivis Vasquez of the Sacramento Kings – will be featured in their NBA uniforms to promote its basketball footwear brand in national marketing campaigns and at retail.
Sears will build upon the success of its first year as the title sponsor of Shooting Stars and reward one fan a special experience through Shop Your Way – Sears’ free, members-only program and shopping community that offers rewards, personalized savings deals and product reviews and services – at NBA All-Star 2014 in New Orleans. A Shop Your Way member will win the chance to present the Sears Shooting Stars championship trophy to the winning team during the on-court presentation live on the TNT broadcast.
Sears provided this opportunity to a Shop Your Way member last year, marking the first time that a fan presented a State Farm All-Star Saturday Night event award. This lucky Shop Your Way member also will have the opportunity to take photos with Sears Shooting Stars participants prior to the contest, receive tickets to NBA All-Star events, and meet an NBA legend.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn Points and receive benefits across a
wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
About Under Armour
Under Armour; ® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.ua.com.