HUNTINGTON BEACH, Calif. – The National Basketball Association and Quiksilver today announced a multi-year merchandising partnership in which Quiksilver, the world’s leading manufacturer of surf apparel, will create a line of NBA branded boardshorts. The line will be available for the summer beach and surfing season and the initial collection will feature the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, Miami Heat, New York Knicks and the Orlando Magic.
“Quiksilver is excited for the opportunity to partner with the NBA on a boardshort offering basketball fans the opportunity to showcase their fandom on the street as well as the beach,” said Bob McKnight, Quiksilver CEO. “At Quiksilver, we are committed to providing the best surf apparel for the finest athletes in our sport—and now we can extend that quality to basketball fans across the country who want to support their favorite teams all year long.”
The Quiksilver NBA mens boardshort line is now available at Quiksilver flagship store locations nationwide, select Quiksilver retailer partners, Quiksilver.com and will be available at NBAStore.com. NBA boardshorts retail for $65 and feature Quiksilver’s “Diamond Dobby” fabric technology along with other innovative design elements from the company’s top-of-the-line boardshorts which have been created for and worn by the world’s best surfers.
Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.
*Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.