NEW YORK – The National Basketball Association (NBA), Sean John, and Macy’s today announced a new multiyear agreement that features a presenting partnership of the Entertainment Series at NBA All-Star and includes upcoming NBA-themed events at Macy’s nationwide that will highlight signature styles from Sean John.

At NBA All-Star, the “Entertainment Series presented by Sean John at Macy’s” will showcase musical performances during State Farm All-Star Saturday Night and during pregame introductions and halftime at the 2013 NBA All-Star Game.

Additionally as part of this new partnership, Sean John and Macy’s will host a series of live NBA-themed experiences at Macy’s stores where fans will have the opportunity to meet and interact with NBA players and legends as Sean John presents the latest styles.

Throughout this partnership Sean John and Macy’s will receive visibility across broadcast, digital, and social media channels.

“With this partnership, Sean John and the NBA are fusing the worlds of style and sports to create fashiontainment,” said Jeff Tweedy, President of Sean John. “Together with Macy’s, our exclusive retail partner, we’re excited to launch a series of events and activities that will allow us to showcase the Sean John brand.”

“Sean John has been a long-time partner of Macy’s, and we’re thrilled to combine efforts in support of the NBA, one of America’s greatest sports organizations,” said Fred Marione, Macy’s vice president, men’s merchandise marketing. “This dynamic program includes engaging live events at Macy’s stores, allowing us a new opportunity to share the fashion and entertainment expertise of our brands with basketball fans nationwide.”

“Sean John and Macy’s are leading lifestyle brands and are a great fit to present the Entertainment Series at NBA All-Star,” said Rachel Jacobson, NBA Senior Vice President of Global Marketing Partnerships. “We’re looking forward to tipping off our partnership with some great performances at NBA All-Star 2013, and will continue to bring our fans everything that Sean John and Macy’s has to offer through a variety of NBA-themed events at stores across the country.”

At NBA All-Star, the “Entertainment Series presented by Sean John at Macy’s” will be broadcast live as part of State Farm All-Star Saturday Night and the 2013 NBA All-Star Game. National coverage will begin at 8 p.m. EST from the Toyota Center on Saturday, Feb. 16 and 8 p.m. EST on Sunday, Feb. 17, and will air live on TNT, ESPN Radio and in more than 200 countries and will be broadcast in more than 40 languages.

About Sean John
Sean John, a privately held company, was created by music icon Sean “Diddy” Combs and made its fashion debut with a men’s sportswear collection in 1998. In 2004, Sean “Diddy” Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Holiday 2010. The Sean John product is available online at macys.com and in over 400 Macy’s stores across the country, with additional doors to be added in the years ahead.  Learn more at seanjohn.com.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks^® and the Macy’s Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About NBA All-Star 2013
NBA All-Star 2013 in Houston will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game. The 62^nd NBA All-Star Game, which will take place on Sunday, Feb. 17 at Toyota Center, will reach fans in 215 countries and territories in 47 languages. TNT will televise the All-Star Game for an 11^th consecutive year, marking Turner Sports’ 29^th year of All-Star coverage. State Farm All-Star Saturday Night will feature Sears Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest, and Sprite Slam Dunk. Other events at NBA All-Star 2013 will include the BBVA Rising Stars Challenge, NBA Development League All-Star Game, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam Session. Houston also hosted NBA All-Star in 2006 and 1989.