MEXICO CITY – The National Basketball Association (NBA) today announced the launch of a limited-edition line of apparel inspired by the iconic SpongeBob SquarePants cartoon. The collection, which features a range of limited-edition pieces in youth and adult sizes for men and women, launched in Brazil in December and will be available in Chile, Colombia and Peru beginning Friday, Jan. 21, and in Mexico Saturday, Jan. 29.
The collection includes a variety of t-shirts and sweatshirts with designs that combine the personalities and sense of humor of SpongeBob SquarePants’ Bikini Bottom characters with the spirit of the NBA and its teams. The collaboration features several NBA franchises including the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and Golden State Warriors.
“There is a natural synergy between the NBA and SpongeBob SquarePants, and we are excited to collaborate on this new collection to provide fans in Latin America with a way to celebrate both basketball and the iconic television series,” said Sergio Perrella Filho, Associate Vice President, Global Merchandising, NBA Latin America.
The collection launched in Brazil in December and is available at the 15 official NBA-branded retail stores in the country, the NBA Store Truck and online at LojaNBA.com. Beginning Jan. 21, fans can find the collection in Chile at París, in Colombia at Kicks & Sportline and in Peru at Ripley. The collection will be on sale in Mexico at Liverpool, Martí, FanTown, the NBA Tienda in Polanco and the official online store of NBA Mexico nbatienda.com on Jan. 29.
Fans in Mexico and Latin America can follow the NBA on Facebook (Facebook.com/NBALATAM, Facebook.com/NBAMexico and Facebook.com/NBATienda), Instagram (@nbalatam, @nbamex and @nbatienda_oficial ), YouTube (NBA Latam and NBA México) and Twitter (@NBALATAM and @NBAMEX).
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has also partnered with the International Basketball Federation (FIBA) on the Basketball Africa League (BAL), a new professional league featuring the top 12 club teams from across Africa. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.