SINGAPORE – The National Basketball Association (NBA) and StarHub, a leading Singapore company that delivers world-class communications, entertainment, cyber security, info-communications solutions and digital services to consumers and enterprises, today announced a partnership to bring NBA games and programming to fans in Singapore beginning with the 2019-20 NBA season.
As an official broadcast partner of the NBA in Singapore, StarHub will distribute up to seven live games per week through NBA TV, the NBA’s 24/7 dedicated channel. Additionally, StarHub will offer select NBA Playoffs games, as well as the entirety of the Conference Finals and The Finals. StarHub’s NBA coverage will be broadcast on television through NBA TV HD and Hub Sports 2, and livestreamed through the Starhub Go app.
“Basketball is one of the most watched sports globally, and we are absolutely delighted to bring the NBA, the top professional basketball league in the world, to Singapore,” said Mr Yann Courqueux, Vice President, Home Product, StarHub. “With the new season starting in just a few weeks, this addition couldn’t have come at a better time. We are excited to partner with the NBA again to provide our customers with NBA action.”
“We are thrilled to partner with StarHub in time for the start of the 2019-20 NBA season,” said Ramez Sheikh, NBA Asia Head of Global Content and Media Distribution. “As a leading service and content provider in Singapore, StarHub is an ideal partner to bring NBA games and programming to our fans in Singapore.”
Fans in Singapore can subscribe to the Sports Pass or Sports Group via the StarHub Online Store. StarHub subscribers can access NBA content through instant buy via the blue button on their StarHub remote control. On mobile, fans can sign up for the Go Max OTT pack via the StarHub Go streaming app or www.starhubgo.com. Sports Pass subscribers can also access NBA TV and Hub Sports 2 on the StarHub Go streaming app for free. For more information on NBA on StarHub, visit www.starhub.com/home-of-sports.
The 2019-20 NBA season begins Wednesday, Oct. 23 SGT. For all the latest NBA news, updates, scores, stats, schedules, videos and more, follow the NBA on Facebook and on Twitter and download the NBA App.
StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Launched in 2000 and listed on the Singapore Exchange mainboard since 2004, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. Find us at www.starhub.com, or connect with us on Facebook, Instagram, LinkedIn, Twitter and YouTube.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.