MONTEVIDEO, URUGUAY – Supermatch and the National Basketball Association (NBA) announced today a new multiyear partnership that will make Supermatch – the sports betting operator of Uruguay’s national lottery – the first official gaming partner of the NBA in the country and the league’s first in this category in Latin America.
The partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.
“We are thrilled to be the first official gaming partner of the NBA in Latin America,” said La Banca President Roberto Palermo. “Through this new partnership, our clients will not only continue to enjoy our gaming offers, but they will also get even closer to the action with the chance to win NBA prizes and unique NBA experiences.”
“Supermatch is the exclusive authorized gaming operator in Uruguay, and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America Arnon de Mello.
As part of the partnership, Supermatch will use official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay. Supermatch and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.