NBA and TV3 Group expand partnership to provide most extensive NBA coverage ever in the Baltics

LONDON – The National Basketball Association (NBA) and TV3 Group, a leading media group in the Baltics and the NBA’s official broadcast partner in the region, today announced a multiyear expansion of their existing broadcast partnership that will see TV3 Sport air more than 240 live NBA games each season, marking the most extensive NBA coverage ever in Estonia, Latvia and Lithuania.

Beginning in 2023, the expanded partnership will also feature comprehensive coverage of the WNBA, including regular-season games, the WNBA Playoffs presented by Google and the WNBA Finals presented by YouTube TV.

Through the partnership, TV3 Group will air up to eight live games each week of the NBA regular season, including at least one game each week on its free-to-air channels TV3 and TV6, marquee NBA events such as NBA All-Star, the NBA Playoffs, the Conference Finals and the Finals, as well as classic NBA games.  Fans in the Baltics will also be able to watch weekend games in primetime as part of the league’s “NBA Saturdays and NBA Sundays presented by NBA 2K22” European primetime initiative, which this season saw weekend games every Saturday and Sunday starting from 8.00 p.m. Baltic time.

Additionally, NBA League Pass, the league’s premium live game subscription service, is now available at a discounted price to subscribers of TV3 Group’s new generation television “Go3,” allowing fans in the Baltics to watch every NBA game live and on-demand on their computers, mobile phones and tablets.

“We are delighted to continue our exclusive partnership with the NBA,” said TV3 Group CEO Christian Anting.  “We deeply appreciate the trust that the NBA, one of the most prestigious sports brands in the world, has given TV3 Group and we feel honored to be part of the global NBA family.  Together we will bring the biggest ever NBA coverage to Lithuania, Latvia and Estonia.  Basketball fans will enjoy even more live NBA games with the local Baltic NBA superstars.  Starting as of the coming season fans will also be able to enjoy the most comprehensive coverage of the WNBA, including live games on national television.”

“Expanding our partnership with TV3 Group in the Baltics is an important milestone in our broader efforts to grow the NBA and WNBA in Estonia, Latvia and Lithuania, countries that have a rich basketball history and strong player presence in our leagues,” said NBA Europe and Middle East Vice President, Global Media Distribution Elsa Memmi.  “TV3 Group’s unparalleled footprint will provide our passionate fans with the most extensive NBA and WNBA coverage ever in the region.”

For more information about the NBA, fans in the Baltics can visit @NBA on Facebook and follow @NBA on Twitter and @NBAEurope on Instagram.  Fans can also download the NBA App for news, updates, scores, stats and videos.

About TV3 Group
TV3 Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in Baltics, the largest DTH and OTT televisions, premium film and sport channels, as well as a portfolio of leading commercial radio channels.

TV3 Group’s and NBA multiyear expansion of their existing broadcast partnership ensures that Baltic viewers will continue to watch elite sports broadcasts from NBA, NCAA, Euroleague, EuroCup, Liga ACB, Basketball Champions League, Betsafe-LKL, FIBA National Teams competitions, UFC, ATP Tennis, WRC, ERC, Moto GP, MXGP and Extreme E, among others.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About the WNBA
The WNBA, which tipped off its 26th season on May 6, 2022, is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete.  Key elements of the agreement are supported through the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google and U.S. Bank.  During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.