NBA teams up with WSC Sports Technologies to provide next-gen video highlights to fans worldwide

NEW YORK – The National Basketball Association (NBA) and WSC Sports Technologies, an innovative sports video technology company, have teamed up in a multiyear partnership for automated video highlight creation and delivery to provide NBA fans around the world with more customized highlight packages than ever before.

The NBA will use WSC’s AVGEN (Automatic Video Generator) and Clipro technology to automatically generate customized highlights in near real-time.  Additionally, highlights can be generated using pre-defined queries, ensuring that fans have access to the best moments from every team and player.

The new technology will provide in-game and postgame video highlight packages, along with daily, weekly and monthly highlights of specific teams, players and plays.  The customized video content and highlight packages with WSC will be featured across the NBA’s digital and social assets, including the league’s 18 international Web destinations, many NBA team sites,,, and

“NBA fans around the world crave game highlights, and our unique collaboration with WSC lets us provide unlimited, high quality video content,” said NBA Senior Vice President, Digital Media Melissa Brenner.  “As NBA fans’ demand for video on digital and social platforms continues to grow, WSC’s technology will give us the tools to help keep up with that demand.”

“We are excited to partner with the NBA to increase its global outreach and serve fans, wherever they are, with more customized content,” said WSC Sports Technologies CEO Daniel Shichman.  “Using our technology, the NBA and its teams and international partners have the capability to automatically and instantly generate relevant content for fans according to their preferences.”

Since the beginning of the 2015-16 NBA season, WSC’s AVGEN and Clipro platforms have created more than 20,000 NBA highlight packages as part of the initial rollout.

During the 2014-15 NBA season, fans around the world viewed a record 4.2 billion videos across and NBA Mobile.

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than 915 million likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About WSC Sports Technologies
WSC provides an innovative workflow automation solution for sports media-right owners from ingestion of live content to distribution of automatically created short-form videos, tailor-made, customized and personalized for every need. The company’s unique sports video technology automatically analyzes sports broadcast in real-time, identifies every moment in a game and generates customized highlights on every player, team and moment. The company’s solution is currently being used by global sports media brands to better leverage sports content for increased fan engagement, marketing and promotional opportunities. WSC’s products are built upon a unique set of technologies based on cloud-computing, sports data integration, image processing, audio analysis and automatic editing algorithms.