MUMBAI – Prasar Bharati, India’s public service broadcaster, today announced the addition of WNBA and NBA G League programming to its daily basketball offering on Doordarshan (DD) Sports, one of India’s leading free-to-air sports channels.
The WNBA and NBA G League programming will be added to DD Sports’ twice daily basketball slots every morning (7 a.m. – 9 a.m.) and evening (7 p.m. – 9 p.m.). In addition to the WNBA and NBA G League, Prasar Bharati will continue to air daily NBA content on DD Sports, including Hardwood Classic games, Marquee Matchups, NBA Finals recaps, NBA TV specials, and Jr. NBA instructional and training videos.
“DD Sports has a unique place in India as the only destination on television for sports development,” said Mayank Agarwal, Director General, Doordarshan. “We have been in the process of reinvigorating the content of DD Sports, and the WNBA and G League adds to the variety of offerings in the sports cluster. We aim to create easy access for fans in India and educate them further about one of the world’s most popular sports.”
“Our relationship with Prasar Bharati allows us to bring the excitement of professional basketball to millions of households across India,” said Sunny Malik, Head of Global Content and Media Distribution, NBA India. “In addition to some of the most iconic games and moments from the NBA’s storied 75-year history, fans in India can now also enjoy dynamic WNBA and NBA G League programming.”
Fans in India can follow the NBA on NBA.com, Facebook, Twitter, Instagram and YouTube for the latest league news, updates, scores, stats, schedules and videos. Fans can also download the NBA App on iOS and Android to access NBA League Pass, the league’s premium live game subscription service.
About Prasar Bharati
Prasar Bharati is India’s Public Service Broadcaster responsible for public television in India (Doordarshan). Prasar Bharati operates 36 satellite TV channels and more than 400 Radio stations across India. Prasar Bharati’s free to air DTH Platform reaches more than 43 Million homes with a bouquet of 167 TV channels (including 76 private channels) and 48 Radio channels.
About the WNBA
The WNBA, which tipped off its 26th season on May 6, 2022, is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google and U.S. Bank. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.
For more information, visit WNBA.com.
About the NBA G League
The NBA’s official minor league, the NBA G League prepares players, coaches, officials, trainer and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring 29 teams, 28 with direct affiliations to NBA franchises for 2021-22, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere. Fifty-four percent of all NBA players at the end of the 2021-22 season boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has also partnered with the International Basketball Federation (FIBA) on the Basketball Africa League (BAL), a new professional league featuring the top 12 club teams from across Africa. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.