MILAN – The National Basketball Association (NBA) and San Carlo, Italy’s market leader in chips and savory snacks, today announced a multiyear marketing partnership that makes San Carlo an official partner of the NBA in Italy.
Through the partnership, San Carlo will conduct various sweepstakes giving fans the opportunity to win prizes including official NBA merchandise, and feature NBA league and team branding on millions of packs available nationwide. The partnership was facilitated by Infront through its ongoing partnership with the NBA in Italy.
“We are excited to welcome San Carlo to our growing roster of partners in Italy,” said NBA EME Associate Vice President, Global Partnerships Mark Osikoya. “As we continue to grow our presence in Italy, we are thrilled to work with such an iconic snack brand that offers our fans an array of options to enjoy while tuning into NBA action this season and beyond.”
“We are enthusiastic about our new partnership with the NBA, which strengthens our support of sport and its fundamental values,” said San Carlo CEO Susanna Vitaloni. “Sport values, such as healthy competition, teamwork and commitment, have always been a part of our philosophy, and we firmly believe that they can play an important role in everyday life.”
Fans in Italy can find more NBA information at nba.com/italia, the league’s official online destination in Italy hosted on sport.sky.it/nba, and on Facebook (NBA Italia), Twitter (@NBAItalia) and Instagram (@NBAEurope). In addition, fans can watch live NBA games, including weekend primetime games every Saturday and Sunday, on Sky Italia’s dedicated NBA channel Sky Sport NBA. A full range of official NBA merchandise is available at the NBA Store in Milan and by visiting NBAStore.eu.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About San Carlo
Founded in 1936, San Carlo is Italy’s undisputed market leader in chips and salty snacks. Born as a deli in Milan, San Carlo is a family-run entrepreneurial company, now in its third generation, and represents a successful example of ‘Made in Italy’ in the food sector.