NEW YORK – The National Basketball Association (NBA) and Sears today announced an agreement that will make Sears the title sponsor of Shooting Stars, a specialty shooting competition during State Farm All-Star Saturday Night. Sears will give Shop Your Way Rewards Members – Sears’ free, members-only rewards program and shopping community – the opportunity to participate in unique experiences throughout NBA All-Star 2013.
As part of Sears Shooting Stars, Sears will have prominent exposure onsite in Houston and during the primetime broadcast on TNT. There will also be a dedicated Sears-branded area at NBA All-Star Jam Session where fans will have a chance to interact with NBA players and legends.
Additionally, Sears will provide one Shop Your Way Rewards member the chance to present the Sears Shooting Stars championship trophy to the winning team during an on-court presentation live on the TNT broadcast. Shop Your Way Rewards members will also have the opportunity to take photos with Sears Shooting Stars participants prior to the contest, receive tickets to NBA All-Star events, and meet an NBA legend.
“NBA fans – like Sears customers – are loyal and passionate, so this is a great strategic fit,” said Jim Kunihiro, vice president, Chief Marketing Officer at Sears. “Bringing the excitement of NBA All-Star Weekend and these exclusive NBA rewards to our SHOP YOUR WAY REWARDS Members is another example of how we’ve created a program unlike any other social commerce experience.”
“Sears is an iconic brand with a long-history of connecting with consumers and a great addition to NBA All-Star 2013,” said Rachel Jacobson, NBA Senior Vice President of Global Marketing Partnerships. “Sears Shooting Stars is one of our marquee events at NBA All-Star and through this relationship we will engage with fans through the event and the Sears SHOP YOUR WAY REWARDS program.”
Sears Shooting Stars will be televised live nationally as part of State Farm All-Star Saturday Night, which will also feature the Foot Locker Three-Point Contest, Sprite Slam Dunk, and Taco Bell Skills Challenge. TNT and ESPN Radio’s national coverage will begin at 8 p.m. EST from the Toyota Center. The NBA All-Star Game on Sunday, Feb. 17, will air live on TNT, ESPN Radio and in more than 200 countries and will be broadcast in more than 40 languages.
The Sears Shooting Stars contest features one current NBA player, one current WNBA player and one TNT on-air talent/NBA legend on each team. There are six numbered shooting locations of increasing difficulty, with each team attempting to make all shots in numeric order in the fastest time. Each team will select a specific player rotation to follow throughout the competition. Each shot must be made before the next player begins shooting in succession. Teams have up to two minutes to complete the entire shooting course and the team that completes all six shots in the least amount of time is declared the winner. In the case of a tie, a shoot-off will be used to determine the winner.
In addition to the experiences provided to members of Shop Your Way REWARDS at 2013 NBA All-Star, Sears will provide Members basketball-related opportunities at NBA events throughout the year including at the NBA Draft presented by State Farm, the NBA Summer League, WNBA Inspiring Women National Awards Luncheon, and the Naismith Memorial Basketball Hall of Fame enshrinement ceremony.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
About NBA All-Star 2013
NBA All-Star 2013 in Houston will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game. The 62nd NBA All-Star Game, which will take place on Sunday, Feb. 17 at Toyota Center, will reach fans in more than 200 countries and territories in more than 40 languages. TNT will televise the All-Star Game for an 11th consecutive year, marking Turner Sports’ 29th year of All-Star coverage. State Farm All-Star Saturday Night will feature Sears Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest, and Sprite Slam Dunk. Other events at NBA All-Star 2013 will include the BBVA Rising Stars Challenge, NBA Development League All-Star Game, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam Session. Houston also hosted NBA All-Star in 2006 and 1989.