NEW YORK – The NBA had a record breaking year on social media, adding 240 million new fans since the end of the 2013-14 regular season — a 40% increase and largest single-year total. Overall, the NBA now has more than 811 million likes and followers combined across all league, team and player social platforms.
The record year on social media for the NBA resulted in more than 31 billion impressions, up 130% over the previous season with record growth on NBA social platforms including:
- Facebook: +4.8 million new likes, +22% (2 million total likes)
- Twitter: +4.1 million new followers, +42% (13.9 million total followers)
- Instagram: +3.5 million new followers, +151%, (5.8 million total followers)
- PHOTO: NBA INSTAGRAM
- YouTube: +665 million new videos viewed, +33% (2.7 billion total videos viewed)
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NBA.com and NBA Mobile All-Time Records
NBA.com and NBA Mobile achieved all-time traffic records during the 2014-15 season with more than 16.7 billion page views and 4.2 billion video views combined, up 9% respectively when compared to the previous season.
Additionally, the NBA Game Time App received a record 31 million downloads globally, up over 32% from the previous season.
NBA LEAGUE PASS Record Subscribers
NBA LEAGUE PASS, the league’s out of market live game package, had a record number of digital subscribers globally during the 2014-15 regular season, an increase of nearly 40% when compared to the previous season.