StockX and NBA G League Ignite announce multiyear partnership

NEW YORK – StockX, the leading global e-commerce marketplace for current culture products, and NBA G League Ignite today announced a multiyear global partnership that makes StockX the Official Resale Marketplace of Team Ignite.

Marking the inaugural partnership for Team Ignite, StockX will have a prominent brand presence on the team’s game and practice jerseys as its jersey patch partner, beginning with the 2021 NBA G League season at ESPN Wide World of Sports Complex at Walt Disney World Resort.

“StockX is proud to be the inaugural uniform sponsor of the NBA G League Ignite,” said Deena Bahri, CMO at StockX.  “Our partnership strategy is very much rooted in aligning ourselves with innovative brands on the forefront of culture — those that, like us, are inherent disruptors that challenge the status quo.  As the first team of its kind, Team Ignite is blazing a trail and we’re thrilled to be a part of its story.”

“StockX represents the next generation online marketplace and we are thrilled to welcome the platform to Team Ignite – the next generation of talent,” said NBA G League Chief Operating Officer Portia Archer.  “We look forward to collaborating with StockX and leveraging its expertise in engagement throughout Team Ignite’s season.”

As part of the partnership, StockX will serve as the presenting partner of an authentic, vlog style social media series highlighting the lifestyle and culture – fashion, sneakers, music, etc. – of the first-ever unaffiliated team of elite prospects.  The collaboration will also offer further opportunities for team-related product releases.  Additionally, StockX will have courtside digital signage at Team Ignite games.

“This partnership is a natural fit,” said NBA G League Head of Partnerships George Wilson.  “As trendsetters in our respective fields, StockX is the perfect partner to highlight the unique status of Team Ignite in an authentic way.”

NBA G League Ignite continues its 2021 season on Friday, Feb. 12 with a game against the Oklahoma City Blue at 3 p.m. ET on ESPNU.  For the complete game and national television schedules, visit

About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, electronics, accessories, and collectibles. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach brings unparalleled access and transparency powered by real-time data that empowers buyers and sellers to determine and transact based on fair market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers, Sony, Microsoft, Nvidia, and Apple. Founded in 2016, the company employs more than 1,000 people in 13 offices and authentication centers around the world, and facilitates sales in more than 200 countries and territories. Learn more at

About NBA G League Ignite
NBA G League Ignite is a first-of-its-kind team dedicated to developing top young prospects in preparation for the NBA Draft.  Based in Walnut Creek, Calif., and coached by five-time NBA champion Brian Shaw, the roster includes elite players who are eligible for the 2021 NBA Draft as well as NBA and NBA G League veterans who serve as mentors to the team’s young talent.  The one-year program focuses on high-level competition and accelerated on-court development for players who are beginning their professional careers.  Additionally, the team provides life skills training that includes financial literacy education, community service involvement and scholarship opportunities.  While Ignite is not a traditional NBA G League team, competition includes games against NBA G League opponents and exhibitions against international teams.