WNBA App to deliver Australia’s WNBL games in 2023-24

NEW YORK – In celebration of World Basketball Day, the WNBA today announced it will continue to broaden the league’s content offering and expand its international presence by providing fans on-demand access to over 50 games to be played this winter by the WNBL, the premier women’s basketball league in Australia. The games will be available for free to WNBA App users.

This marks the first time the WNBA will stream WNBL games and additional content.

“Key pillars of our growth strategy focus on the globalization of the WNBA brand and building robust social and digital content on WNBA owned and operated platforms that allow the WNBA to be at the center of the women’s basketball ecosystem,” said WNBA Chief Growth Officer Colie Edison. “At a time when accessibility is a key factor in driving the growth of women’s sports, adding WNBL games and additional content provides a new and exciting way to deepen fan engagement on the WNBA app. With a number of current WNBA players starring in the WNBL this season, this aligns with our long-term goal of providing year-round, direct-to-consumer content to fans worldwide.”

“The WNBL international strategy is focused on highlighting our position as a global game, and strategically aligning with select international markets,” said Head of WNBL, Christy Collier-Hill. “We’re therefore thrilled to be highlighting the world-class athletes and world-class competition of the WNBL through having the remainder of games this season shown via the WNBA App. Given the number of WNBA athletes who participate in the WNBL, both past and present, this is an opportunity for WNBA fans around the world to follow and engage with those athletes, their teams and the league. As the WNBL continues to grow both domestically and internationally, this is a milestone moment for the league that will further enhance visibility and growth.”

Through its association with the WNBL, the WNBA App will deliver more than 50 WNBL games on demand over the final three months of its regular season and the league’s entire slate of postseason games along with short form content.

The WNBL season, already in progress, features eight teams. Regular-season play is set to conclude on Saturday, Feb. 24. The league’s best-of-three semifinals will take place from Feb. 28 through March 7, with the best-of-three Finals set to tip off on March 10. Among the current WNBA players playing in the WNBL are Jordin Canada (Los Angeles Sparks), Cayla George (Las Vegas Aces), Naz Hillmon (Atlanta Dream), Aari McDonald (Atlanta), Jade Melbourne (Seattle Storm), Mercedes Russell (Seattle), Brianna Turner (Phoenix Mercury), Kristy Wallace (Indiana Fever), Sami Whitcomb (Seattle), Jocelyn Willoughby (New York Liberty) and Amanda Zahui B (Indiana).

Watch now with the WNBA App