NEW YORK – Coinbase Global, Inc. (Coinbase) and the National Basketball Association (NBA) today announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy. Beginning with tonight’s tip off of the NBA’s 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games. The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner,” said Kate Rouch, Chief Marketing Officer of Coinbase. “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
“As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category,” said Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media, NBA. “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
“Our partnership with Coinbase is representative of the WNBA’s emphasis on innovation as we continue to find opportunities to meet our fans where they are,” said Phil Cook, WNBA Chief Marketing Officer. “As we build off the success of the WNBA’s first 25 seasons, innovating alongside Coinbase will help us explore the future of fan engagement.”
The NBA’s 75th Anniversary season will begin tonight with Kia NBA Tip-Off’s doubleheader on TNT as the defending NBA champion Milwaukee Bucks host the Brooklyn Nets (7:30 p.m. ET) and the Warriors visit the Lakers (10 p.m. ET). On Wednesday, Oct. 20, the Knicks will host the Celtics (7:30 p.m. ET) and the Denver Nuggets will visit the Phoenix Suns (10 p.m. ET) in an ESPN doubleheader. TNT will have a doubleheader on Thursday, Oct. 21 (Dallas Mavericks at Hawks, 7:30 p.m. ET; LA Clippers at Warriors, 10 p.m. ET), and ESPN will have a doubleheader on Friday, Oct. 22 (Nets at Philadelphia 76ers, 7:30 p.m. ET; Suns at Lakers, 10 p.m. ET).
Coinbase is building the cryptoeconomy – a more fair, accessible, efficient, and transparent financial system enabled by crypto. Coinbase started in 2012 with the radical idea that anyone, anywhere, should be able to easily and securely send and receive Bitcoin. Today, Coinbase offers a trusted and easy-to-use platform for accessing the broader cryptoeconomy.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2021-22 season featured 109 international players from 39 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes. The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility.
About USA Basketball
Based in Colorado Springs, Colorado, USA Basketball is a nonprofit organization and the national governing body for basketball in the United States. As the recognized governing body for basketball in the U.S. by the International Basketball Federation (FIBA) and the United States Olympic & Paralympic Committee (USOPC), USA Basketball is responsible for the selection, training and fielding of USA national teams that compete in FIBA-sponsored five-on-five, 3×3 and esport international competitions, as well as for some national competitions and for the development of youth basketball initiative that address player development, coach education and safety, while promoting, growing and elevating the game.