LOS ANGELES — Dash Radio, Inc. (“Dash Radio”) and the Nothin’ But Net channel (“NBN”) today announced a multiyear collaborative relationship with the NBA 2K League to launch the first digital radio livestream of NBA 2K League games beginning Tuesday, June 30.
Together, Dash Radio and the Nothin’ But Net channel have worked to develop radio coverage featuring curated content covering the NBA 2K League. The 24/7 basketball‑focused NBN channel — powered by Dash Radio — will provide live coverage of NBA 2K League games, tournaments and playoffs, a one-hour show every Wednesday and Thursday hosted by Aaron Groshong entitled, “The NBA 2K League Show,” as well as live postgame shows hosted by Groshong and Kevin Draves entitled, “NBA 2K League Show GGs.” Both shows will feature interviews with players, league personnel and other league personalities.
“We are excited to announce this partnership and think the synergies between Dash Radio and the NBA 2K League create an extremely compelling and original way for consumers to place themselves at the intersection of sports, gaming culture, and music” said DJ Skee, Founder, Dash Radio.
“From the inception of the NBA 2K League, Dash Radio and the Nothin’ But Net channel have provided weekly coverage, player interviews and analysis surrounding the NBA 2K League. Today is a culmination of our collective efforts to support esports and the NBA 2K League,” said Nothin’ But Net Founder and Host, Aaron Groshong.
“We are thrilled to partner with Dash Radio’s Nothin’ But Net channel to launch the first-ever digital radio livestream of NBA 2K League games,” said NBA 2K League Head of Business Development, Lindsay Ullman. “Through this partnership we look forward to bringing the excitement of the NBA 2K League and the personalities of our amazing players to Dash Radio’s 12 million subscribers in the U.S and Canada.”
Nothin’ But Net will broadcast primarily from the Dash Radio studio in Los Angeles. The goal of this coverage is to create a collaborative place for Dash Radio talent to showcase the NBA 2K League and its 23 teams and allow NBA 2K League fans to experience the league on a free digital platform. Fans and listeners will be able to interact with the channel through social media and the Dash Radio app.
Dash Radio currently boasts 12 million subscribers who enjoy non-stop, live broadcasts and original stations across multiple genres and categories. Stations are powered by some of the biggest artists, DJs, radio personalities, musicians, and music tastemakers in the world.