DSG and WNBA announce exclusive girls’ apparel collection

PITTSBURGH and NEW YORK – Today, DSG, a DICK’S Sporting Goods’ (NYSE: DKS) exclusive brand that provides performance clothing and gear for the entire family, and the Women’s National Basketball Association (WNBA) announced the launch of their girls’ apparel collection, marking the first-ever collaboration between the two brands.

As the Official Sporting Goods Retail Partner of the WNBA, DICK’S Sporting Goods is continuing its commitment to promote women’s sports, encourage youth participation, and increase visibility of the league, its teams, and players through this apparel collection. While ​​DICK’S currently carries an assortment of authentic WNBA sports apparel and equipment, this is the first-time young girls will be able to enjoy an official WNBA lifestyle collection made just for them. To further build upon the commitment, DICK’S Sporting Goods will for the fourth year bring It’s Her Shot to select communities nationwide to help empower young female athletes take their place on the court with confidence.

Now available for purchase in select DICK’S Sporting Goods stores across the nation and on dicks.com, the DSG collection includes girls’ tank tops, t-shirts, shorts and a jacket. The unique apparel designs pay homage to the WNBA’s iconic orange and the league’s twelve teams’ colors.

“When we entered into our partnership with the WNBA, our goal was to use our resources to drive change and bring more visibility to women and girls in sport,” said Melissa Christian, VP, Divisional Merchandise Manager – Youth Apparel at DICK’S Sporting Goods. “This collection is inspired by whitespace we saw in youth girls’ apparel and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women’s sports, and basketball in particular, are on the rise.”

“The WNBA is excited to partner with DICK’S Sporting Goods to bring this new collection of apparel to young girls,” said WNBA Chief Growth Officer Colie Edison. “The creation of this collection illustrates the commitment that DICK’S has to supporting women’s basketball and growing the sport for the next generation. With momentum for the WNBA at an all-time high, we’re thrilled to bring this new set of apparel to our passionate fanbase.”

Continuing their commitment to youth sports, the DSG x WNBA collection is a part of DSG’s giveback program which contributes 1% of every sale to The DICK’S Sporting Goods Foundation’s Sports Matter Program, benefitting under-resourced youth sports organizations nationwide. Since 2014, DICK’S and The DICK’S Sporting Goods Foundation have helped over 2 million kids in the game and committed over $100 million to support young athletes with equipment, registration fees, league costs and playing fields through its Sports Matter program.