PARIS – The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced they will open the first NBA Store in Paris this summer. The new store, which will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter, will mark the third NBA Store in Europe, joining London and Milan.
The more than 300-square-meter, three-floor store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also feature exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.
As part of the league’s partnership with Fanatics, additional international NBA Stores operated by Lids are scheduled to open this year. Locations and further information will be announced at a later date.
“At the intersection of fashion and basketball culture, Paris has a unique tradition for the game and some of the most passionate NBA fans in Europe,” said NBA Europe and Middle East Senior Director, Global Partnerships Steve Griffiths. “Together with Fanatics and Lids, we look forward to welcoming fans from France and beyond to this exciting new and interactive space where they can celebrate their NBA fandom in style.”
“Lids is excited to bring the first NBA Store to Paris,” said Lids Sports Group President Britten Maughan. “Our location on Boulevard Saint-Michel will offer the widest assortment of NBA products in the country and will be a destination for both locals and tourists. The NBA is an international brand and has proven to have a broad appeal globally. The new NBA Store in Paris will offer both fan apparel and trending fashion inspired by NBA culture in the U.S.”
The NBA has more than 400 NBA-branded retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world. NBA fans in France and across Europe can continue to shop online at NBAStore.eu for a wide range of NBA products featuring all 30 NBA teams.
For more NBA information, fans in France can visit NBA.com/France, the NBA’s official website hosted on beinsports.com, and follow the NBA on Facebook (NBA France), Twitter (@NBAFrance) and Instagram (@NBAEurope).
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online gambling and iGaming.
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn