NBA and Fanatics to open league’s first store in Germany

© NBA Store Berlin / concept render

BERLIN, GERMANY – The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced that the first NBA Store in Germany will open this fall in Berlin.  The new store, operated by retail giant Lids and located at Alte Potsdamer Str. 7, 10785 in The Playce at Potsdamer Platz, will mark the first NBA Store in Germany and the fourth and largest in Europe, joining London (UK), Milan (Italy) and Paris (France).

The nearly 1,000-square-meter store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson.  The store will also feature exclusive NBA Berlin-branded apparel and novelties, as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.

“The NBA Store in Berlin will provide an unparalleled, premium NBA shopping experience for fans in Germany featuring the region’s widest array of custom merchandise across their favorite teams and players,” said NBA Europe and Middle East Senior Director, Global Partnerships Steve Griffiths.  “Through Fanatics and Lids, this immersive retail experience will serve as a unique opportunity for fans to access the latest NBA apparel and products to express their individual style.”

“Lids is excited to bring the first NBA Store to Berlin,” said Lids Sports Group President, Britten Maughan.  “Located at The Playce at Potsdamer Platz, the store will provide basketball enthusiasts with an extensive range of official apparel and memorabilia, along with the option to specially customize products of their choosing.  Basketball is a sport that transcends every culture.  Lids is excited to provide a destination for locals and tourists to shop an extensive offering of fan and fashion product.”

“We work closely with the NBA to look at new ways it can reach its ever expanding global fanbase and we’re therefore delighted to be opening yet another global retail presence in a key international market,” said General Manager, International for Fanatics, Danny Downs.  “When the new store in Berlin opens, NBA fans in Germany will have an unrivalled customer experience delivered by Lids, global leaders in sport retail, and we cannot wait to welcome them into the new store.”

As part of the league’s collaboration with Fanatics and building on Lids’ physical retail expertise to provide fans with an authentic NBA shopping experience, additional NBA Stores outside the U.S. operated by Lids are scheduled to open this year.  Locations and details will be announced at a later date.

Upon the opening of the NBA Store in Berlin, there will be physical NBA Stores in the league’s top three merchandising markets in Europe, with Germany joining the UK and France.  There are more than 400 NBA-branded retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world, including the flagship NBA Store in New York City operated by Lids.  NBA fans in Germany and across Europe can continue to shop online at for a wide range of NBA products featuring all 30 NBA teams.

For more information about the NBA, fans can visit @NBADeutschland on Facebook and follow @NBA_de on Twitter and @NBAEurope on Instagram.  Fans in Germany can watch live NBA games and programming throughout the season on DAZN.  Fans can also download the NBA App for news, updates, scores, stats, schedules, videos and more.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Fanatics
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online gambling and iGaming.

About Lids
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.