PARIS – The National Basketball Association (NBA) and Fanatics, a digital sports platform and one of the largest global providers of licensed sports merchandise, today announced the opening of the first NBA Store in Paris. The new store, operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter, marks the first NBA Store in France and third in Europe, joining London (UK) and Milan (Italy).
Opening today, the more than 300-square-meter, three-floor store features an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store also features exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalize NBA jerseys and hats for all 30 NBA teams.
“We are excited for Lids to open our first NBA Store in Paris, a city with tremendous passion for our league and the game of basketball, which will continue with the upcoming NBA Paris Game in January 2023,” said NBA Europe and Middle East Senior Director, Global Partnerships Steve Griffiths. “Together with Fanatics and Lids, this new and interactive NBA shopping experience will allow us to further meet the needs of our growing fanbase in France.”
“Lids is thrilled to bring the first NBA Store to Paris,” said Lids Sports Group President Britten Maughan. “Located on Boulevard Saint-Michel, the store will offer the widest assortment of NBA products in the country, including fan apparel and fashion inspired by basketball culture in the U.S. The NBA has a broad appeal globally, and we’re confident this new store in Paris will follow the success of those in London and Milan, serving as a destination for both locals and tourists.”
As part of the league’s collaboration with Fanatics and building on Lids’ physical retail expertise to provide fans with an authentic NBA shopping experience, additional NBA Stores outside the U.S. operated by Lids are scheduled to open this year. Locations and details will be announced at a later date.
There are more than 400 NBA-branded retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world, including the flagship NBA Store in New York City operated by Lids. NBA fans in France and across Europe can continue to shop online at NBAStore.eu for a wide range of NBA products featuring all 30 NBA teams.
For more information about the NBA, fans in France can visit NBA.com/France, the NBA’s official website hosted on beinsports.com, and follow the NBA on Facebook (NBA France), Twitter (@NBAFrance) and Instagram (@NBAEurope).
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, and online gambling and iGaming.
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.