NEW YORK – The National Basketball Association (NBA) and QuintEvents (Quint), a global industry leader in the curation of exclusive experiential fan packages at some of the world’s largest events, today announced a multiyear partnership that makes QuintEvents the Official Experiences Provider of the NBA. Quint and the NBA have created the platform NBA Experiences, combining bespoke on- and off-court programming unique to the NBA. This new partnership provides the NBA with a minority equity stake in Quint.
NBA Experiences will provide unprecedented access to the NBA by offering a wide range of customized and immersive fan experiences at marquee league events throughout the NBA calendar year, including NBA All-Star, NBA Draft presented by State Farm, NBA Summer League and NBA Global Games. These premium packages will include access to NBA events alongside unique off-the-court programming such as NBA player and legend meet-and-greets, behind-the-scenes tours, concerts, chef’s tables, golf outings, fashion shows and hospitality hubs designed to reach NBA fans globally.
“We are thrilled to be joining forces with a global powerhouse like the NBA,” said Brian Ruede, Quint President and COO. “The NBA brand combined with Quint’s experiential expertise, technology and international capabilities will make NBA Experiences the best-in-class fan engagement.”
“QuintEvents has a proven track record for providing unparalleled experiences at the world’s most coveted events in sports and entertainment,” said Joseph Graziano, SVP, Head of Global Event Strategy & Development, NBA. “Tapping into their expertise to form NBA Experiences will allow us to engage with NBA fans in new ways and create lasting memories for years to come.”
The formation of NBA Experiences expands on the league’s relationship with Quint, which has been offering premium fan experiences to select league events since 2010.
For more information on NBA Experiences, visit NBAExperiences.com.