HENDERSON, Nev., and NEW YORK – NBA G League Ignite and MoneyLion Inc. (“MoneyLion”) (NYSE:ML), a one-stop destination for financial content, products and advice, today announced a multiyear marketing partnership that makes MoneyLion the Official Money App of G League Ignite, as well as an Official Jersey Patch Partner.
Prominently featured on the front of Ignite road jerseys, MoneyLion will carry an established brand presence surrounding the team. As an Official Partner of NBA G League Ignite, MoneyLion will engage and give back to fans throughout the course of the season with ticket giveaways to games across the country at Ignite road games, all exclusively for MoneyLion customers. Additionally, MoneyLion will create Ignite content made available through the MoneyLion mobile app.
“This marketing partnership reinforces our commitment to investing in a mentality that if you put the work in, you can achieve anything,” said Jeff Frommer, Chief Content Officer of MoneyLion. “The Ignite team is made up of players from all walks of life trying to achieve their dream of playing in the NBA and are right on the cusp of that goal. Just like we try and help our customers achieve their dreams, big and small, we want to be there for the ride towards that winning moment.”
“Our jersey patch marketing partnership with MoneyLion is certainly a fitting collaboration, as we welcome an innovative and forward-looking leader in financial content and services to Team Ignite,” said George Wilson, NBA G League Head of Partnerships. “We look forward to working with MoneyLion as we engage Ignite fans throughout the season.”
The marketing partnership marks the most recent of its kind in a growing list of premier sports sponsorships MoneyLion has executed in recent years. It also aligns with MoneyLion’s mission to help fill a gap in financial literacy and raise awareness and access to money education. Partnering with athletes is one of the many ways MoneyLion is bringing this issue to the forefront and will provide the necessary tools for athletes and their fans to achieve their money goals. Through informative and fun content, MoneyLion is creating an engaging environment for these players and their fans, available through the MoneyLion mobile app.
MoneyLion makes its official on-court debut on Monday, Nov. 7, 2022. Single-game tickets for all 24 of Ignite’s home games are available now at TheDollarLoanCenter.com, and official merchandise can be purchased on TeamIgniteShop.com. Broadcast information and game promotions will be announced at a later date. Follow Ignite on Twitter and Instagram for the latest news and updates. Visit www.MoneyLion.com/Ignite for more information.
MoneyLion is a one-stop destination for personalized financial content, products and advice. MoneyLion’s mission is to rewire the financial system to positively change the path of every hard-working American. MoneyLion uses its proprietary data advantage and technology to empower its customers. MoneyLion engages and educates its customers with daily, hyper-personalized money-related and money-adjacent content that is delivered through each customer’s own content feed. MoneyLion provides its customers a full suite of financial and non-financial solutions, bundling its proprietary, low-cost financial products with products that are offered through its marketplace technology and network affiliate partners. MoneyLion also leverages its distinct data, technology, and network advantages to deliver leading embedded finance and marketplace solutions for enterprise customers. Since its founding in 2013, MoneyLion has empowered millions of Americans to take control of their finances and live their best financial life, every day.
About NBA G League Ignite
NBA G League Ignite is a first-of-its-kind team dedicated to developing top young prospects in preparation for the NBA Draft. Based at The Dollar Loan Center in Henderson, Nev., the roster includes elite players who are eligible for the NBA Draft and players in the early stages of their professional basketball careers as well as NBA and NBA G League veterans who serve as mentors to the team’s young talent. In addition to accelerated on-court development and competing toward an NBA G League Championship, the team focuses on life skills training that includes financial literacy education, community service involvement and scholarship opportunities.