BEIJING – The National Basketball Association (NBA) and Topsports, a leading sports retailer in China, together with Nike Inc. (Nike), the official on-court apparel provider of the NBA, announced today the opening of the largest NBA Store in China and the league’s largest store outside North America. The new retail space is located at the Intime Mall, Wangfujing in Beijing.
Operated by Topsports, the Beijing flagship NBA Store offers 1,145 square meters of retail space over two floors, with a wide variety of products including jerseys, footwear, NBA Style apparel, headwear, kids apparel, collectibles, basketballs, accessories and memorabilia.
“Our largest NBA Store outside North America underscores the NBA’s long-standing commitment to serving our fans in China,” said NBA China CEO Derek Chang. “As the appetite for official NBA products continues to grow in China, this brand-new retail space will provide fans with authentic NBA gear and accessories, exclusive memorabilia and localized products that celebrate their passion for the NBA.”
“Our goal is to make the Beijing flagship NBA Store a landmark for NBA fans in Beijing by offering them the new retail experience and wide category of merchandise,” said Deputy General Manager of Topsports Tian Zhong. “We will leverage our extensive retail experience to work closely with the NBA and Nike to provide a variety of products, good customer experience and membership service to all the NBA fans in China.”
The first floor of the Beijing flagship NBA Store is designed as a Nike Hoop Dreams space and includes sections for Nike Basketball and Jordan Brand, offering authentic Nike jerseys, swingman jerseys, team apparel, footwear and limited-edition products. For the first time, fans in mainland China can customize jerseys from their favorite teams through “NBA ME,” an offline jersey personalization service at the Beijing flagship NBA Store.
Located on the second floor, the NBA Hardwood Classics section is the largest of its kind in mainland China and offers a wide selection of Mitchell & Ness jerseys and vintage NBA apparel. Fans will also find a line of authentic NBA headwear from New Era, including NBA Draft caps, team caps and championship caps throughout the NBA season. A Spalding ball wall provides fans a variety of Spalding basketball products including the NBA official game ball. Meanwhile, NBA Style fashion apparel and caps on the second floor offer dynamic lifestyle apparel and accessories to both men and women. A wide selection of fan gear for kids can also be found in the NBA Kids area.
“The entire floor of Nike Basketball and Jordan Brand space is created to bring the most innovative basketball offerings and personalized service and experiences to NBA fans in China,” said Ari Chen, General Manager of Nike Basketball in Greater China. “As the official partner of NBA oncourt apparel and a long-term strategic partner of Topsports, we are happy to take our partnerships of developing the Chinese market to the next level and will continue to work together to unleash the passion and unlock the inspiration of basketball lovers in China.”
Located on the Wangfujing Avenue, fans can find a graffiti wall inspired by local culture and various hyperlocal products available only in the store. A series of personalized T-shirts with designs reflecting the characteristics of Beijing, including traditional Beijing opera faces, local food and the city’s skyline, are available in the customization area.
The exterior of the Beijing flagship NBA Store features a giant NBA Logoman with its iconic red, white and blue silhouette that can be easily seen from Wangfujing Avenue. The interior of the store is inspired by authentic NBA arenas, with a hardwood floor, player graphics with actual body measurements, a gallery of autographed game-used jerseys, and a “jumbotron” that enables shoppers to view NBA content and game highlights. A “Wall of Fame” on the second floor also allows NBA players and legends who visit the store to leave their autograph and well wishes to Chinese fans.
The store officially opened today, and regular store hours are 10:00 a.m. to 10:00 p.m.
About NBA China
The NBA’s entity that conducts all of the league’s businesses in China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA currently has relationships with a network of television and digital media outlets in China, including a 30-plus years partnership with CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based and international corporations. NBA licensed merchandise are available through retail and authorized online stores on e-commerce and social media platforms, including NBAStore.cn, NBA.Tmall.com, NBA.JD.com, NBAStore.hk and NBAStore.tw. In 2004, the NBA became the first American professional sports league to play games in China. Following NBA China Games 2018, 17 NBA teams have played 26 games in China.
About Top Sports
Topsports is the wholly-owned subsidiary of Belle International, specializing in sporting goods business. Topsports is the largest sporting goods retailer in China and 2nd largest global retail partner of Nike, Inc by total sales revenue with sales rights from more than 17 international brands covering sports, fashion and outdoors. Meanwhile, Topsports also operates subsidiary business units including TOPSPORTS, TOPSNEAKER and FOSS Lifestyle store with a national retail footprint in more than 300 cities and a total 8300 points of sales. Topsports aims to provide consumers with one-stop omnichannel shopping experience and create a leading eco system connecting shoppers, brands and sports all together.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. Individuals can also visit http://www.nikeinc.com.cn/ and follow Nike WeChat Public Account @nikejdi.