MUMBAI – The National Basketball Association (NBA) and Suditi Sports Apparel Ltd. (SSAL), a long-time leader in apparel exports, today announced a multiyear expansion of their existing merchandising collaboration that will see Suditi create and distribute more officially licensed NBA fanwear in India.  The announcement builds on the long-standing association between the two brands, with Suditi remaining one of the select manufacturers of licensed NBA apparel in India.

Through the expansion, fans now have access to a wider range of officially licensed NBA merchandise, including current and former player fanwear, apparel, headwear, innerwear, accessories, and more.  The entire collection is available through Suditi’s direct-to-consumer platform, ShopTheArena.com, and at select offline and online retail channels across the country.

“Over the past five years, Suditi has played a vital role in helping us grow basketball and the NBA’s popularity in India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.  “There’s clear demand for a more comprehensive range of NBA merchandise in the country, which is reflected by the fact that sales from NBA-branded Suditi products have grown four times since the launch of our collaboration.  We expect that trend to continue as part of this multiyear expansion and look forward to continuing to work with Suditi to produce fanwear that empowers fans in India to represent their favorite teams and players in style.”

“The NBA is one of the best brands globally, and we are excited to build on our valued merchandising relationship with them,” said Harsh Agarwal, Co-Founder, Suditi Sports Apparel Limited.  “The past five years have been a privilege, offering us the opportunity to learn from both the NBA and Indian consumers.  The next phase of our journey will focus on leveraging these learnings to drive growth in the merchandise segment in India.  We look forward to our continued collaboration with the NBA and to bringing a diverse array of products to India’s thriving consumer market.”

The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

For more information about Suditi, visit www.suditi.in.  Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and @NBAStyle_in for everything style related), X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.  

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About Suditi Sports Apparel Limited (SSAL)
Suditi sports apparel limited was started with the vision of connecting fans to the sports and the teams they love. Through its Direct-to-consumer platform ShopTheArena.com, SSAL brings official merchandise to Indian fans across the country. On ShopTheArena fans can find officially licensed merchandise across multiple sports and can truly celebrate their fandom in style!