Tony Parker and Sabrina Ionescu headline enhanced fan experiences as part of NBA Paris Game 2024 presented by Revolut

PARIS – The National Basketball Association (NBA) today announced a series of fan experiences in conjunction with The NBA Paris Game 2024 presented by Revolut, which will feature the Brooklyn Nets and the Cleveland Cavaliers playing the league’s third regular-season game in Paris at the Accor Arena on Thursday, Jan. 11 at 8 p.m. CET.

The experiences will be headlined by the return of NBA House – a free, interactive fan event at the Carreau du Temple in the 3rd Arrondissement from Wednesday, Jan. 10 – Saturday, Jan 13 – and the launch of NBA.com/IDFrance – a new digital destination for NBA ID members in France that offers exclusive content, news articles, member benefits, legend meet-and-greets, official NBA prizes, and more.

Accessible for free by creating an NBA ID at NBA.com/IDFrance, NBA House will be a one-stop destination for fans of all ages to experience the excitement of the NBA and the fashion, music, media and art associated with NBA culture, participate in basketball activities on a full-size NBA court, watch NBA highlights and programming, take their photo with the Larry O’Brien Trophy, purchase limited-edition NBA merchandise, and more.  The four-day event will also feature appearances by two-time WNBA All-Star Sabrina Ionescu (New York Liberty), four-time NBA champion Tony Parker, 2016 NBA champion and former Cavalier Channing Frye, and French former NBA players Ian Mahinmi and Mickaël Piétrus.

Both teams will also activate at NBA House, with the Cavaliers opening a Parisian-style “Cavs Café,” and the Nets creating an immersive pop-up experience highlighting the 2023-24 Brooklyn Nets City Edition Uniform.  Nearby, the Nets will also open a Brooklyn-themed pop-up pizza store at 5 Rue de la Fontaine au Roi in the 11th Arrondissement from Tuesday, Jan 9 – Sunday, Jan 14.

NBA House will be open on Jan. 10 from 4 – 8 p.m. CET and Jan. 11-13 from 12 – 8 p.m. CET and will be supported by a roster of marketing partners, including La Française des Jeux (through their sport betting brand Parions Sport), Foot Locker, Gatorade, NBA 2K, Nike, Revolut and Tissot.

Additionally, the league will offer a range of prizes for fans to win throughout the week by creating an NBA ID at NBA.com/IDFrance, including*:

• The opportunity to shoot hoops with Parker on The NBA Paris Game 2024 presented by Revolut court at the Accor Arena.

• Court area tickets to The NBA Paris Game 2024 presented by Revolut.

• A trip for two to attend a regular-season NBA game in the U.S. or Canada, including flights and accommodation.

• The ultimate NBA Paris Game gameday experience with French basketball influencers Trash Talk, including a tour of the Accor Arena, a visit to NBA House, and watching The NBA Paris Game 2024 presented by Revolut with Trash Talk.

• Official Nets and Cavaliers jerseys signed by members of each team.

The NBA Paris Game 2024 presented by Revolut will air live on beIN SPORTS, free-to-air Canal+ and NBA League Pass – the league’s premium live game subscription service available via the NBA App – reaching fans in more than 200 countries and territories on television, digital media, and social media.  In addition to The NBA Paris Game 2024 presented by Revolut and NBA House, the league and its partners will conduct NBA Cares community outreach initiatives and Jr. NBA youth basketball development programming that will bring the NBA experience to fans in the French capital.

There have been more NBA players from France than from any other country outside North America, including 2023 No. 1 overall draft pick Victor Wembanyama (San Antonio Spurs).  Live NBA games and programming air in France on beIN SPORTS and NBA League Pass, including more than 40 weekend games in primetime during the 2023-24 NBA season as part of the league’s “NBA Saturdays and NBA Sundays” primetime initiative.

Fans in France can find more NBA information at NBA.com/France – the league’s official online destination in France hosted on beINSports.com – and on Facebook (NBA France), Instagram (NBAEurope), X (@NBAFrance) and by downloading the NBA App.  Fans in France can also purchase the latest NBA merchandise at the NBA Store in Paris and at NBAStore.eu.

*NBA ID Terms and Conditions apply to all subscribers.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.