The NBA today announced a range of new and enhanced digital experiences for the 2026-27 season designed to keep fans connected to live games in real time and make it easier to watch the action across the platforms they use every day.
read moreThe NBA today announced the launch of “Tap to Watch,” a new digital initiative that simplifies how fans find and access live NBA game telecasts, starting with the 2025-26 season.
read moreThe NBA today announced a new multi-platform streaming offering and the reimagined NBA TV, which will offer nonstop basketball content and original programming starting Wednesday, Oct. 15.
read moreThe NBA today announced the launch of new features available to fans globally on the NBA App – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to innovation to enhance the fan viewing experience.
read moreThe NBA today announced that the 2023-24 regular season delivered record-breaking engagement in Europe and the Middle East (EME) across the NBA App, NBA League Pass and the league’s 18 localized social media accounts in EME.
read moreThe NBA today announced the return of “Throw it Down with Bill Walton,” an alternate game telecast hosted by Naismith Basketball Hall of Famer and legendary broadcaster Bill Walton that will stream on NBA League Pass via the NBA App with a new sl
read moreThe NBA today announced the star-studded lineup of players that will be featured in season two of the NBA Entertainment original “Pass the Rock” on the NBA App.
read moreThe NBA and Nike Elite Youth Basketball League (EYBL) will team up to host the first EYBL Scholastic Showcase, a basketball competition and player development event for six top high school basketball programs that will take place from Thurs., Dec.
read moreThe inaugural NBA In-Season Tournament Group Play stage delivered strong increases in television viewership, attendance and digital and social media engagement.
read moreThe NBA today announced an array of new programming and enhancements on the NBA App ahead of the 2023-24 season.
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