NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.
read moreKia NBA Tip-Off 2020 (Dec. 22-25) was the most-watched opening week since 2012, with combined viewership across TNT, ESPN and ABC up 67% vs. last year’s Opening Week from Oct. 22-25 (3.4 million viewers vs. 2.0 million viewers).
read moreThe National Basketball Association announced today a multidimensional plan for in-venue and broadcast enhancements for the resumption of the 2019-20 season, highlighting a whole new game with a more connected and immersive experience for fans.
read moreNBA Digital, jointly managed by the NBA and Turner Sports, today announced that NBA TV is now available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.
read moreNBA Digital, co-managed by the NBA and Turner Sports, today announced the launch of NBA 10-Minute Pass on NBA League Pass beginning Saturday, March 16.
read moreThe National Basketball Association (NBA), Turner Sports and Yahoo Sports will debut a new live nightly studio show, The Bounce, available exclusively on Yahoo Sports and the Yahoo Sports app on iOS and Android beginning Monday, Jan.
read moreNBA Digital – co-managed by the NBA and Turner Sports – tonight will launch quarter-by-quarter pricing on NBA League Pass.
read moreNBA Digital and NextVR, the Official LIVE VR PARTNER of the NBA, today announced the 2018-19 schedule, offering fans an unprecedented number of ways to experience NBA League Pass in virtual reality.
read moreNBA General Managers – based on the results of this year’s NBA.com GM survey – named LeBron James the favorite to be this year’s Kia NBA MVP.
read moreNBA League Pass, developed through the NBA Digital partnership, will tip off the 2018-19 season by introducing the first in a series of innovative, fan-focused initiatives that will provide more ways to watch live NBA game coverage than ever before.
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