The NBA delivered its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S. across ABC, ESPN, ESPN2, Disney+ and ESPN+, according to Nielsen Fast Nationals. Viewership was up 84% vs. last year.
read moreThe NBA today unveiled its most expansive creator initiative ever for the 2024-25 season, featuring an expanded NBA Creator Cup Series and a new content-sharing network in partnership with WSC Sports.
read moreThe NBA today announced the launch of new features available to fans globally on the NBA App – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to innovation to enhance the fan viewing experience.
read moreThe most-viewed plays across NBA social and digital media platforms during the 2023-24 NBA regular season.
read moreThe NBA today announced the star-studded lineup of players that will be featured in season two of the NBA Entertainment original “Pass the Rock” on the NBA App.
read moreThe NBA today announced the launch of “Future Starts Now,” a new digital program on the NBA App that will showcase the next generation of basketball stars in a centralized location.
read moreThe NBA and FIBA today announced that the NBA App and NBA.com will carry FIBA’s digital platform, “Courtside 1891,” allowing fans in 20 countries and territories to purchase the FIBA World Cup Pass and watch the FIBA Basketball World Cup 2023.
read moreThe 2023 NBA Playoffs across ABC, ESPN and TNT averaged 5.47 million viewers, making it the most-watched playoffs in five years.
read moreGame 7 of the Golden State Warriors vs. Sacramento Kings series on ABC on Sunday, April 30 averaged 9.8 million viewers, making it the most-watched first round NBA playoff game in 24 years.
read more“NBA Rewind with Ahmad Rashad,” the latest interview series by Emmy® Award-winning executive producer and host Ahmad Rashad, will debut today at 1 p.m.
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