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NBA Communications


NBA viewership across TNT, ESPN and ABC up 34%

NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.

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NBA launches augmented reality app

The NBA announced today the launch of the NBA AR app, a new augmented reality (AR) experience that allows fans to play virtual pop-a-shot from any point in the world through AR technology.

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