The NBA broke its all-time regular-season attendance record for the second consecutive season with 21,972,129 fans attending games during the 2015-16 regular season, eclipsing last year’s record of 21,926,548.
read moreThe NBA is the first professional sports league to surpass one billion social media likes and followers.
read moreThe NBA is the first organization to surpass one billion loops on Vine. The milestone comes just months after the NBA became the first sports league to reach one million Vine followers in April.
read moreThe NBA had a record breaking year on social media, adding 240 million new fans since the end of the 2013-14 regular season — a 40% increase and largest single-year total.
read moreThe NBA YouTube Channel (www.youtube.com/nba) has eclipsed one billion all-time videos viewed by fans, making it the first professional sports channel on YouTube to surpass the mark.
read moreNBA fans responded to one of the most compelling regular seasons in history as the league established record-breaking numbers for television viewership, web traffic, and social media followers.
read moreThe National Basketball Association today announced a series of new social media activation for The Finals including the launch of the NBAStore.
read more