The NBA today announced the third installment of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies, including artificial intelligence, that advance the NBA’s top basketball and business priorities.
read moreThe NBA and Mitchell & Ness today announced a new NBA capsule collection in collaboration with NBA Ambassador and BTS star SUGA.
read moreThe NBA and Perfetti Van Melle, Italy’s market leader in chewing gum and confectionery, today announced a multiyear collaboration that makes Perfetti Van Melle’s bubble gum brand Big Babol an official marketing partner of the NBA in Italy.
read moreAB InBev, the world’s leading brewer, and the NBA today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and worldwide Official Beer Partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Bas
read moreThe NBA today announced that NBA Con, a first-of-its-kind event that blends the interests of NBA players and fans into a celebration of the best of hoops culture, will debut at Mandalay Bay in Las Vegas from July 7-9, 2023.
read moreThe formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising, was announced t
read moreThe NBA and CANAL+ POLSKA SA, the leading pay-TV sports broadcaster in Poland, today announced a multiyear expansion of their existing collaboration that will provide the most extensive NBA coverage ever in Poland.
read moreThe NBA and NBPA today jointly announced that LeBron James and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists.
read moreThe NBA set records for total attendance, average attendance, percentage of capacity and sellouts in the 2022-23 regular season.
read moreSecond Spectrum, a Genius Sports Limited company, and the NBA today announced a multi-year partnership expansion naming Second Spectrum an Official NBA League Pass Augmentation Provider and an Official NBA Team Basketball Analytics Provider.
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