The NBA and Sony’s Hawk-Eye Innovations, the leading provider of officiating and tracking technology in sports, today announced a multi-year partnership, beginning with the 2023-24 season, to deploy Hawk-Eye’s 3D optical tracking technology which
read moreThe National Basketball Association today announced it has selected seven companies for the second installment of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies that advance the NBA’s top priorities on
read moreThe NBA and Cosm, a leading immersive technology, media, and entertainment company, today announced a multi-year partnership that will feature a new live game viewing experience for fans.
read moreThe NBA today announced that the first “NBA Courtside Restaurant,” a premium, sports-inspired dining experience celebrating the NBA, will open in Spring 2023 at 15 Queens Quay East, near the base of Yonge St. in downtown Toronto.
read moreNiantic, the NBA and the NBPA today launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then rec
read moreThe NBA and Meta today announced a multiyear partnership extension that will feature a new virtual reality experience for fans through Meta Horizon Worlds via Meta Quest, the official VR headset of the NBA and WNBA.
read moreThe NBA and National Basketball Players Association today jointly announced that the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists, respectively.
read moreThe NBA announced its NBA Team Sales & Marketing Awards for the 2021-22 season last night at the league’s annual NBA Sales & Marketing Meeting in Miami.
read moreThe NBA today announced that Tammy Henault has been named Chief Marketing Officer of the NBA.
read moreThe NBA and Amazon today announced a multiyear agreement to livestream NBA games exclusively on Prime Video in Brazil.
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