NBA Tip-Off on NBC and Peacock delivers most-watched opening night ever
Tuesday’s 76ers-Knicks and Thunder-Spurs doubleheader was the NBA’s most-watched opening night ever, averaging 6.41 million viewers on NBC/Peacock.
read moreTuesday’s 76ers-Knicks and Thunder-Spurs doubleheader was the NBA’s most-watched opening night ever, averaging 6.41 million viewers on NBC/Peacock.
read moreThe NBA today announced a range of new and enhanced digital experiences for the 2026-27 season designed to keep fans connected to live games in real time and make it easier to watch the action across the platforms they use every day.
read moreThe NBA today announced the launch of “Tap to Watch,” a new digital initiative that simplifies how fans find and access live NBA game telecasts, starting with the 2025-26 season.
read moreThe NBA delivered its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S. across ABC, ESPN, ESPN2, Disney+ and ESPN+, according to Nielsen Fast Nationals. Viewership was up 84% vs. last year.
read moreThe NBA today unveiled its most expansive creator initiative ever for the 2024-25 season, featuring an expanded NBA Creator Cup Series and a new content-sharing network in partnership with WSC Sports.
read moreThe NBA today announced the launch of new features available to fans globally on the NBA App – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to innovation to enhance the fan viewing experience.
read moreThe most-viewed plays across NBA social and digital media platforms during the 2023-24 NBA regular season.
read moreThe NBA today announced the star-studded lineup of players that will be featured in season two of the NBA Entertainment original “Pass the Rock” on the NBA App.
read moreThe NBA today announced the launch of “Future Starts Now,” a new digital program on the NBA App that will showcase the next generation of basketball stars in a centralized location.
read moreThe NBA and FIBA today announced that the NBA App and NBA.com will carry FIBA’s digital platform, “Courtside 1891,” allowing fans in 20 countries and territories to purchase the FIBA World Cup Pass and watch the FIBA Basketball World Cup 2023.
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