NBA and Stryx Sports launch first year-long NBA Basketball School program in Middle East

LONDON AND DUBAI – The National Basketball Association (NBA) and Stryx Sports, UAE’s leading sports provider, today announced the launch of the first year-long NBA Basketball School in Dubai to be hosted at both Dubai British School in Jumeirah Park and Swiss International Scientific School in Jaddaf, starting Sept. 15.

Open to boys and girls ages 6-18, the comprehensive curriculum covers weekly on court training, strength and conditioning, and basketball education for young players under the tutelage of NBA Basketball School coaching staff. NBA Basketball School is unique in its approach based on “the NBA way” of developing players in a structured program and environment focused on skill development and promoting positive values such as integrity, teamwork, respect and determination.

Registration for the NBA Basketball School is now open by visiting, including further information regarding the program schedule and pricing.

As part of the existing partnership with the NBA and Stryx Sports two camps were held in Dubai in March and June 2019, under the NBA Basketball School umbrella featuring over 300 boys and girls.  With today’s announcement, the program will expand to offer the first year-long NBA Basketball School in the region.

“Following the success of our two previous camps, we are thrilled to be announcing the next stage in the program as we launch our first year-round NBA Basketball School,” said NBA Associate Vice President of Basketball Operations, Europe and Middle East, Neal Meyer.  “We look forward to further developing the talented young boys and girls in Dubai as we build a pathway for the next generation of players from the region.”

“We are very proud to be part of launching the first NBA Basketball School in the Middle East” said CEO of Stryx Sports Seif Tawfik. “Our team is very excited to start interacting with all the great talent available in Dubai and help them nourish their passion.”

The NBA Basketball School curriculum, which is designed to develop players and provide parents, coaches and organizations a better understanding of the process of improvement, has been developed by the NBA’s Elite Basketball Development team in consultation with current and former NBA coaches, NBA players, and player development experts. The new initiative adds an additional layer to the NBA’s existing basketball development efforts, including the Jr. NBA, Basketball Without Borders (BWB) and NBA Academies.

More information about the NBA Basketball School program can be found by visiting

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About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Stryx
Stryx Sports is a provider of unique sports programmes for children and adults in the United Arab Emirates (UAE).  Established in 2008, Stryx Sports is now operating in over 16 venues across the UAE, serving over 3000 students.

Stryx Sports provides unique sports programs for schools, sports academies and holiday camps; focusing on quality training with excellent customer service.  We provide engaging activities delivered by trainers who are passionate about their work, to get children excited about sports. Our children’s health is important to us and we believe active children will grow into happy and healthy adults who know the importance of an active lifestyle.

Stryx Sports is the official licensing partner of FCBarcelona Football club, managing the Barça Academy in the UAE and training children according to the unique principles of FCB.  We are always striving to deliver the best training to children and the best service to parents, which is why we are working with fully licensed and passionate trainers, who have outstanding firsthand knowledge of professional sports and provide you with the best sports programs in the market. Combined with our professional behind-the- scene client-relation staff we are always there for our clients.