The NBA today announced that “Playoffs on NBA Lane”, the latest chapter of the league’s seasonlong campaign celebrating its 75th Anniversary Season, will premiere on Wednesday, March 30 across all @NBA social media platforms and on NBA.com/75.
read moreThe NBA today announced the global premiere of “NBA Lane,” a short film celebrating the league’s storied history ahead of its 75th Anniversary Season, which will stream across all @NBA social platforms and on NBA.com/75 beginning Thursday, Oct.
read moreThe NBA today unveiled “That’s Game,” its new global brand campaign, which will tip off at the start of the 2021 NBA Playoffs on Saturday, May 22 and continue with the league’s upcoming 75th anniversary season highlighting pivotal moments on-
read moreThe NBA today announced that Kate Jhaveri, current CMO of Twitch and a former marketing executive at Twitter, Facebook and Microsoft, has been appointed Chief Marketing Officer of the NBA.
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