Hennessy extends global marketing partnership with NBA, WNBA, NBA G League, USA Basketball and Basketball Africa League

Hennessy, the world-renowned cognac brand, and the NBA today announced a multiyear extension of their global marketing partnership, spanning the NBA, WNBA, NBA G League, USA Basketball and the Basketball Africa League.

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NBA Africa and Hennessy to host league’s first NBA Crossover lifestyle event on the continent

NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surro

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