The NBA and BIGHIT MUSIC, the music label under HYBE Corp (HYBE), the industry-leading global entertainment lifestyle company, today announced that K-pop group CORTIS has been named to “Friends of the NBA,” the league’s celebrity and influencer
read moreThe NBA and DOCOMO today announced a multiyear collaboration that will see DOCOMO livestream NBA games and original programming to fans in Japan beginning with the 2025-26 season that tips off on Tuesday, Oct. 21 in the U.S.
read moreThe NBA and BELIFT LAB Inc., a label under HYBE Co. Ltd.
read moreThe NBA and Australia’s National Basketball League (NBL) today announced that the New Orleans Pelicans will play two preseason games against NBL teams in Melbourne this October, marking the first NBA games in Australia.
read moreThe NBA and FIBA in collaboration with the NBL today announced that the 14th edition of Basketball Without Borders (BWB) Asia will be held at Warwick Stadum in Perth from Thursday, Sept. 19 – Sunday, Sept. 22.
read moreThe NBA and SOURCE MUSIC Co., Ltd., a label under HYBE Co. Ltd.
read moreThe NBA and ERUTLUC, Inc. (ERUTLUC), a Japanese youth sporting event company specializing in basketball development, today announced a multiyear collaboration for ERUTLUC to launch and operate the first NBA Basketball School in Japan.
read moreThe NBA and Tabcorp (TAB), the official wagering partner of the NBA in Australia, today announced “Gary Payton’s Block Party,” a free fan event celebrating basketball and the NBA on Saturday, March 23 in Sydney.
read moreThe NBA today announced that leading live entertainment companies Expand Trading Company & Muse Marketing and Entertainment, together with Fever, will launch the “The NBA Exhibition” in Melbourne on Thursday, March 21.
read moreThe NBA today announced that “Republika ng NBA Month”, the league’s first-ever month-long celebration of NBA fandom in the Philippines, will tip off on Friday, Dec. 1 and run through the end of December.
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