TOKYO – The National Basketball Association (NBA) and Rakuten, Inc. today announced a multiyear partnership making Rakuten the league’s exclusive distribution partner in Japan for all live NBA games and a global marketing partner of the NBA.
read moreThe NBA announced today that all 30 NBA teams will launch skills for Alexa for the start of the 2017-18 NBA season, marking the first professional sports league with every team on Amazon’s Alexa.
read moreThe National Basketball Association (NBA) announced today a series of new fantasy basketball initiatives for the 2017-18 season.
read moreThe NBA announced today that it will host the second annual NBA Hackathon Sept. 23-24 in New York City.
read moreThe NBA and American Express today announced a comprehensive, multiyear extension of their marketing partnership, continuing the company’s position as the Official Card of the NBA, the WNBA and the NBA G League.
read moreThe NBA 2K esports league announced today that 17 NBA teams will participate in its inaugural season, set to debut in 2018.
read moreNBA Commissioner Adam Silver and Take-Two Interactive Software, Inc.
read moreLeanIn.Org, in partnership with the NBA, WNBA, and NBPA, launched a new public awareness campaign, with a PSA and online videos highlighting the critical role that men play in achieving gender equality.
read moreBeginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the National Basketball Association (NBA) and Gatorade.
read moreThe NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today announced plans to launch the NBA 2K eLeague, a new, professional competitive gaming league that will bring together the best basketball gamers in the world.
read more