BEIJING – Yao Ming and NBA China today announced a broad and comprehensive partnership to further basketball participation, develop youth basketball, promote cultural exchange, and conduct social responsibility programs in China.
read moreThe National Basketball Association and Quiksilver today announced a multi-year merchandising partnership in which Quiksilver, the world’s leading manufacturer of surf apparel, will create a line of NBA branded boardshorts.
read moreThe National Basketball Association (NBA) presented the Orlando Magic with the inaugural NBA Team Sponsorship Activation of the Year Award at the annual NBA Sponsorship Workshop in Toronto on May 2.
read moreThe National Basketball Association (NBA) and Kia Motors America (KMA) announced today that the league’s official automotive partner will serve as the presenting partner of the 2011 NBA Draft.
read moreThe NBA today announced new multiyear agreements with Take-Two Interactive Software, Inc. and Electronic Arts Inc., extending the league’s longstanding relationship with each company to continue to develop, publish, and distribute NBA video games.
read moreThis Spring, BBVA Compass and the NBA are teaming up for a mobile grassroots basketball tour called BBVA Compass NBA “Team. Works. on TourSM.
read moreAs part of NBA Basketball Week, Manchester City Council, the NBA, and USA Basketball announced today a multiyear partnership that will give basketball fans in the city of Manchester the opportunity to attend live NBA, WNBA and USA Basketball men’s
read moreThe NBA and Right Guard® brand today announced an extension of their marketing partnership that will make the Official Deodorant of the NBA the presenting partner of Noche Latina (Latin Night) 2011.
read moreThe National Basketball Association (NBA) and The Coca-Cola Company today announced a new multiyear extension of their longstanding global marketing partnership.
read moreThe NBA and SENSIO Technologies Inc. today announced they have teamed up to provide NBA All-Star Saturday Night presented by State Farm and the 60th NBA All-Star Game internationally in cinemas in live 3D for the first time.
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