The NBA today announced that the 2023-24 regular season delivered record-breaking engagement in Europe and the Middle East (EME) across the NBA App, NBA League Pass and the league’s 18 localized social media accounts in EME.
read moreThe inaugural NBA In-Season Tournament Group Play stage delivered strong increases in television viewership, attendance and digital and social media engagement.
read moreThe 2023 NBA Playoffs across ABC, ESPN and TNT averaged 5.47 million viewers, making it the most-watched playoffs in five years.
read moreDriven by its multi-platform digital strategy, the NBA finished the 2022-23 regular season with record-breaking engagement across the NBA App, NBA League Pass and NBA social media accounts.
read more“NBA Rewind with Ahmad Rashad,” the latest interview series by Emmy® Award-winning executive producer and host Ahmad Rashad, will debut today at 1 p.m.
read moreThe NBA and Meta today announced a multiyear partnership extension that will feature a new virtual reality experience for fans through Meta Horizon Worlds via Meta Quest, the official VR headset of the NBA and WNBA.
read moreThe NBA today announced that fans who create an NBA ID – the league’s new global membership program – will have access to the most expansive range of NBA experiences ever in Europe as part of The NBA Paris Game 2023 Presented by Nike.
read moreThe NBA today announced “Pass the Rock,” a new NBA Entertainment original multi-part series, will stream exclusively on the NBA App beginning Thursday, Dec. 15.
read moreNBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.
read moreKia NBA Tip-Off 2020 (Dec. 22-25) was the most-watched opening week since 2012, with combined viewership across TNT, ESPN and ABC up 67% vs. last year’s Opening Week from Oct. 22-25 (3.4 million viewers vs. 2.0 million viewers).
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